Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, April 11, 2014

Editors Are Friends, Not Food

I recently posted a bit of flash fiction. I wrote that story for Lightspeed Magazine’s “Women Destroy Science Fiction” issue, due out this summer. They decided they weren’t interested, so I was free to publish it here. That is often the case with self-publishing: stories are rejected (for myriad reasons that don’t always involve the quality of the writing) but authors decide they really want their work to be read. I’m a huge proponent of self-publishing. I’m a bigger supporter, though, of self-publishing authors using editors.

I learned the hard way that no matter how many pairs of eyes read through your manuscript, mistakes slip through. This happens to all published works. Yes, mistakes happen even to the big boys. The goal with editors, though, is to limit the number of mistakes and improve the reading experience. When you sign a book deal with a major publisher, part of their cut of your royalties goes to pay for editors and proofreaders. When you are self-publishing, you need to spend this money up-front in order to realize the full potential of your book. Because, again, no matter how wonderful a writer you are, mistakes happen.

Just as self-publishers and small publishing houses have sprouted like mushrooms across a Seattle lawn, so too have small “mom and pop” businesses catering to these authors. Editors, proofreaders, cover artists, e-book formatters, even reviewers, offer their services to the mass of writers. I’ve been fortunate to meet many of these fine folk since my book launched in March of 2012. The editing group I’m writing about today, though, is headed by two people I’ve known for years. In this business, like in so many others, who you know is just as important as what you know.

I met Ed and Natalie Warneke through on-line gaming. After Dremiks was published, Ed came to me with several errors he’d found. I was properly mortified but also impressed by his thoroughness and professional demeanor. When Natalie approached me months later asking if I knew of anyone who’d be interested in paying for editing services, my answer was a resounding “YES”! After consulting current industry price points for both editing and proofreading (yes, there is a difference), crafting a website, and spending many hours networking on-line, the Warnekes launched Warneke Reading.

I could spend the next several paragraphs summarizing their website. However, as any good editor will tell you, it is better to show than to tell. Here, then, is an example of the edits made to my flash-fiction entitled “NBRUs”.






The Warnekes do more than just check for proper comma placement and count the number of spaces between sentences. They offer stylistic changes and are brutally honest when a passage makes absolutely no sense. Further down in the manuscript ( not pictured) they make this comment:
This sentence is confusing. In the beginning you make it sound as if none of the crew know the captain has been injured. If so, then how would this first officer know about the repair bot? Maybe you mean after the fact? Like the first officer might tear it apart after he found out it injured the captain? If so, this hasn’t happened yet.
Any writer will tell you that there are times when a sentence makes perfect sense in his or her head, but sounds like alien gibberish when written down. The Warnekes, and all good editors, catch those instances and bring them to your attention.

Another example of stylistic advice:
I know you don’t have the word space to explain this, but how come the first batch of bots had to be removed via syringe but the second just degrade?
While I absolutely fixed every single punctuation error that they caught, I picked which stylistic changes worked for the mood and purpose of my piece. This was a (very) short story that did not require much effort or consultation—but I know from experience that the Warnekes are willing to trade emails late into the night to explain their edits and suggestions. This was a professional editing job offered at a price well within a self-published author’s budget. Self-published authors absolutely must consult an editor, but there are financial limitations involved with that relationship. I’m happy to report that authors can find thorough, polite, informative, and knowledgeable editors at a price that won’t require a Kickstarter to cover fees.

We authors are very protective of our work. Our characters are our life-long friends and our plot points are absolutely, 100%, always necessary. Except… they aren’t. We don’t need editors governed by the price to print each word and thus ruthlessly chewing-up our prose with their red pens. On the flip side, we don’t need to be predators willing to maul anyone who dares to make a suggestion. This professional relationship only works when there is mutual acceptance of our roles. We cannot be sharks and clown fish and expect to produce a masterpiece. (That only works for Pixar.)

You can read more about the Warneke’s services on their website and connect with them on Facebook and Twitter.


No promotional consideration was given for this post.

Tuesday, September 3, 2013

Kindle MatchBook

I received, this morning, an email from Amazon's Kindle Direct Publishing team. It read:

Hello,

We are excited to introduce Kindle MatchBook, an innovative new program which enables you to offer your Kindle book at a discount when readers purchase your print book, so you can sell more books. It's easy to enroll.
Here's how it works:
  1. Select your Kindle Direct Publishing (KDP) title on your KDP Bookshelf and check the Enroll box for Kindle MatchBook on the "Rights & Pricing" page.
  2. Set the discount for your book by choosing a promotional list price of $2.99 or less.
  3. Save your Kindle MatchBook preferences.
By enrolling your book, you will be among the first to be able to take advantage of this new program. The Kindle MatchBook discount you select will not appear on Amazon.com until the program is fully launched in the coming weeks. We will notify you by e-mail as soon as your Kindle MatchBook discount is live. Your readers will soon have an easy and affordable way to read your book in both print and digital formats.
Visit your KDP Bookshelf today to enroll your books in Kindle MatchBook.

Best regards,
The Kindle Direct Publishing Team


My first impression is that this program is very similar to Amazon's AutoRip service.  When purchasing certain "hard copy" (CDs mostly but there are a few vinyl options) albums,a consumer can automatically download MP3 versions of the music for free.

I find this approach works better with music than with books.  I like having a CD for my car and MP3 for my computer or MP3player.  The only time I've purchased a digital copy of a book after having already bought a hard-copy was when I had a book sustain water damage during a move. Furthermore, the majority of my paperback sales have not been via Amazon, so my paperback customers would not be able to take advantage of this program.

However, I am the queen of "early adopters"; so, I have enrolled Dremiks in the program.  I'll keep you updated on the status of sales and the efficacy of this new program.

Tuesday, February 26, 2013

Mailing List

Please forgive this break from deep-space sarcasm, but I need reliable ways to contact my fans and followers with information regarding upcoming book promotions and releases. (Yes, releases... I am actually writing that sequel.  Slowly.)

So, please take a moment to join my mailing list.  Click here, fill out the simple little form, and you're done.  If you tell your friends and the folks at your local book clubs, that would be very nice.

And now I return you to my regularly scheduled destruction of Universal civilizations...

Thursday, November 29, 2012

Sales Update March 20-October 31

The witty T.M. Hunter, creator of the awesome Aston West series, recently updated his sales data and provided the boot-to-the-butt I needed to update my own data. (Be sure to check out all of Hunter's works-- I have reviewed several.)  I wish more Indie authors would be as up front about their sales; we have nothing to hide and everything to gain from honest comparisons.


March 20-October 31st sales of "Dremiks"

Kindle: 88 copies (March - May average: 19/month ) (June-October average: 6/month)

Kindle UK: 2 copies

Nook: 17 copies (10 copies in March)

Paperback: 15 copies

Total sales: 122

The Nook and Kindle version of the book are currently priced at $4.99.  I raised it ( from $3.99) to this price point after seeing the other "Top 5 Finalists, Best Indie Book of 2012" listed at $4.99.  I honestly have not seen any noticeable difference in sales after raising or lowering the price.  I'm still mulling the idea of lowering the international price to see if I can garner a few more sales that way.

I currently have ads running on Goodreads and Facebook.  Both sites have a "pay-per-click" system.

I made an original ad-buy, in April, on Goodreads for $60 and still have not used all of that sum.  As of this posting, 216 people have added the book on Goodreads, with 19 ratings and 12 reviews.

Facebook allows me to turn on or off my add and pay-per-click as I go. I have it set for $8/day maximum with a $0.75/click threshold.  The book's Facebook page currently has 202 likes.  Obviously, more people have "liked" the FB page than have purchased the book.  I have seen no evidence that increased page traffic = more sales, and therefore have spent less than $100 on FB advertising since March.

Amazon has been helpfully sending out email "suggestions" to sci-fi readers.  These emails are based on what customers who bought "Dremiks" also purchased (associations), the "Likes" that users enter, and search "tags".  Amazon.com's "Dremiks" listing has 37 likes, 8 reviews (5 stars!), and 24 users who have agreed with some or all of the "tags"

The Amazon.co.uk page has 2 likes, no reviews, and only 1 person who has tagged the book.  Obviously I need more UK friends and readers!

Goals for the next three months: find ways to target Nook and international customers, finish the sequel, and determine the "sweet spot" for Kindle pricing.

Fellow authors: feel free to leave comments with links to your own posts about sales and advertising.

Wednesday, October 17, 2012

Thursday, August 16, 2012

SpecFicPick interview

I've been very fortunate to come across some really nice, professional, and passionate people in the writing, publishing, and marketing fields.  One such person is Michael K. Rose.  He has a website that highlights speculative fiction.  You'll see a link on the side-bar of this blog to "SpecFicPick".  I encourage all of my readers to subscribe to that site so that you won't miss any of the fantastic books and authors featured there.

Speaking of which, I was interviewed for "SpecFicPick".  You can read the interview here: http://specficpick.blogspot.com/2012/08/interview-cassandra-davis.html

Sunday, July 1, 2012

Blog Changes

I started using Blogger/Blogspot way back in 2005, so I'm very comfortable with the interface and services offered.  When I started my "author blog" last October, Blogger was a logical choice.  In March of this year, though, I decided I wanted a more robust website with my own domain.  I started working with the hosting services provided by Intuit.com.

I have been 80% satisfied with how my site is working.  Feel free to check it out at www.cassandradavis-author.com (You can also click on the "Home" link at the top of this page)

The part of the site I was never happy with, however, was the imbedded blog feature.  The Intuit Sitebuilder service lets you add a blog to your site.  Honestly, though, this is barely more than an automated script for a text box.  Their blog service does not offer an archiving or post labeling system, has the most obnoxious "Captcha" word verification for comments I've ever seen, and it is incredibly hard to add pictures to your posts.  Adding the ability for readers to add my blog to an RSS feed required almost an hour of tinkering and editing.  Furthermore, there's no built-in html editor for the site.  If you want to tweak your page's html code, you have to recreate the code in your own editor and reload the files.

As an author, my blog is my gateway to my fans and my fans are my customers.  I cannot have customers frustrated by their inability to comment on a post, easily read an entry (I often had an issue with competing scroll bars for long blog posts), or find posts on a similar topic. The "Archives" section you see on the old blog?  I had to create those links myself, and update them whenever I had the chance.  That's time out of my day I could have spent writing a new novel.

After months of trying to find a work-around for these myriad problems, I finally gave up.  This blogger.com site will once again be my blog.  Visitors to my website who click on the navigation bar link "Blog" will be directed here.  If you wish to go back to my site, simply use any of the page buttons above (Home, Reviews, Blog, Links, Old Blog). And, I really hope you do go back to the site, because I work hard to provide informational links, new reviews of "Dremiks", and updates on my writing.

All of my old content will remain live and accessible.  I left the old blog "up" because there are several link-backs to those posts on marketing materials and other authors' sites.  All new content, however, will be posted here.  There is a link to the old blog above (Old Blog) and also on my site's "Links" page.

Yes I'm taking a risk that I might lost a few customers through the confusion of a different domain name for my blog, and the movement to a new (old) site.  However, I felt this was a risk I had to take to preserve my sanity and grow my fan base.  I'll let you, my readers, decide which of those two is more important.

Thursday, January 26, 2012

Pre-publish Marketing

My proofreader/copy editor is out of town this whole week, visiting Disneyworld with her family. Because of this gross dereliction of duty, I’ve decided to fine her. Don’t feel too much pity for her. Since she works for free, my docking her pay is the equivalent of dividing by zero.

While she enjoys a much-needed vacation with her family, I’m slogging through the editing process. My goal is to have a second pass of editing done and ready for her final approval by Monday, January 29th. Unfortunately, I’m fighting a horrible case of “unmotivated” combined with a nasty sore throat. The only book-related tasks I’ve completed this week have been in the marketing field.

I decided over a year ago that I was going to e-publish this book. The reasons for and implications of that decision are fodder for another post. One salient thing you need to know about self-publishing, whether it be “traditional” or “e-publish” : you are on your own when it comes to marketing your book. There isn’t a legion of marketing professionals ready to hit the pavement and sell-the-hell out of your book. You are on your own writing press releases, making contacts, networking with other authors and potential customers, and finding sale venues.

Thankfully, the internet is the best thing to happen to product marketing since the invention of paper. Facebook allows you, for free, to create a page just for your book, a page for you as an author, and any other type page you might like to have. You can then employ guile or plain old begging to draw fans to your page. If they like it, maybe their other friends will like it too. This same process works with the other networking giant of our times: Twitter. The more followers you have, and the more those followers “re-Tweet” your posts, the greater your range of exposure.

This marketing “game” is very much like writing the introductory paragraph to a book. You need to hook your customer and make them want to read the rest of the book. Amazon’s “Look Inside” program is wonderful for this. By posting a sample section or chapter, you can wet the reader’s appetite and, hopefully, convince them that your work is worth the asking price. For unknown, new, authors, this is essential. People buy Tom Clancy, George R.R. Martin, and Nora Roberts books because of who wrote them. People don’t know who Cassandra Davis is. I have to convince them that their money is well spent.

So, this week I’ve established an “author page” on Facebook, https://www.facebook.com/pages/Cassandra-Davis/178785988890023 ; a Twitter page, https://twitter.com/#!/aCassandraDavis ; published a handful of posts to this blog; joined www.Goodreads.com ; and purchased two domain names for future use. I am beginning to realize that the selling of this book will be just as time consuming as the writing of it. I can only hope that you, the fans, tweeters, and readers, will find Dremiks worthy of the effort.